| Názov : | Advertising and consumer society : a critical introduction / | | Typ dokumentu: | printed text | | Autori: | Nicholas Holm | | Vydavateľ: | Basingstoke, Hampshire : Palgrave Macmillan | | Dátum vydania: | 2016 | | Stránkovanie: | 222 p. | | Layout: | illustrations (black and white) | | ISBN (alebo iný kód): | 978-1-13-747174-1 | | Všeobecná poznámka: | 1. Introduction: Why Study Advertising? 2. The History of Advertising: Contexts, Transformations and Continuity 3. Analysing Advertisements: Form, Semiotics and Ideology 4. Adverting, Capitalism and Ideology 5. Advertising Commodities and Commodity Fetishism 6. Audiences for Sale: Quantification, Segmentation and Personalisation 7. Advertising Agencies: Organisation, Agency and Internal Conflict 8. Advertising as Art: From Creativity to Critique 9. Empowering Consumers: Engagement, Interpretation and Resistance 10. The Politics of Advertising: Capitalism, Resistance and Liberalism Academic | | Číslo MDT: | 306.34 | | Abstrakt: | 1. Introduction: Why Study Advertising? 2. The History of Advertising: Contexts, Transformations and Continuity 3. Analysing Advertisements: Form, Semiotics and Ideology 4. Adverting, Capitalism and Ideology 5. Advertising Commodities and Commodity Fetishism 6. Audiences for Sale: Quantification, Segmentation and Personalisation 7. Advertising Agencies: Organisation, Agency and Internal Conflict 8. Advertising as Art: From Creativity to Critique 9. Empowering Consumers: Engagement, Interpretation and Resistance 10. The Politics of Advertising: Capitalism, Resistance and Liberalism Academic |
Advertising and consumer society : a critical introduction / [printed text] / Nicholas Holm . - Basingstoke, Hampshire : Palgrave Macmillan, 2016 . - 222 p. : illustrations (black and white). ISBN : 978-1-13-747174-1 1. Introduction: Why Study Advertising? 2. The History of Advertising: Contexts, Transformations and Continuity 3. Analysing Advertisements: Form, Semiotics and Ideology 4. Adverting, Capitalism and Ideology 5. Advertising Commodities and Commodity Fetishism 6. Audiences for Sale: Quantification, Segmentation and Personalisation 7. Advertising Agencies: Organisation, Agency and Internal Conflict 8. Advertising as Art: From Creativity to Critique 9. Empowering Consumers: Engagement, Interpretation and Resistance 10. The Politics of Advertising: Capitalism, Resistance and Liberalism Academic | Číslo MDT: | 306.34 | | Abstrakt: | 1. Introduction: Why Study Advertising? 2. The History of Advertising: Contexts, Transformations and Continuity 3. Analysing Advertisements: Form, Semiotics and Ideology 4. Adverting, Capitalism and Ideology 5. Advertising Commodities and Commodity Fetishism 6. Audiences for Sale: Quantification, Segmentation and Personalisation 7. Advertising Agencies: Organisation, Agency and Internal Conflict 8. Advertising as Art: From Creativity to Critique 9. Empowering Consumers: Engagement, Interpretation and Resistance 10. The Politics of Advertising: Capitalism, Resistance and Liberalism Academic |
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Spresnite vaše vyhľadávanieAdvertising and consumer society / Nicholas Holm
